8/13/2023 0 Comments Podcast yetiThe Blue name will be used to describe our technologies.” The company confirmed the move in a related FAQ, writing, “We will be keeping the Yeti brand and moving it under Logitech G. It seems that Logitech is ready to end that era, however, sunsetting the Blue branding, as its products are being absorbed into its G line. “The brand is also welcomed into Logitech’s broader portfolio.” “Logitech is delighted to welcome all Blue employees plus contractors to Logitech,” a spokesperson told me at the time. The company was rolled into the peripheral maker’s portfolio, while retaining its own brand identity. While the company has made plenty of higher-end audio products over the years, it’s clear that consumer products generally – and the Yeti specifically – were what Logitech was most interested in when it purchased the brand in 2018. There have been other additions to the consumer line, including the ultra portable Raspberry and Mo-Fi over ear headphones, but the Snowball and Yeti have long remained brand tentpoles. They were effectively synonymous with the nascent world of amateur podcasting and became a go-to for first-time content creators uploading video to a brand-new site called YouTube.Ī few years later, the company released another game changer in the form of the Yeti – a step up from the Snowball in terms of sound, functionality and, naturally, price. Within a few years, the USB mics were everywhere. The first Snowball was released all the way back in 2005, as the company was celebrating its 10 th birthday.
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